What is the Clear Cooperation Policy?

The Clear Cooperation Policy, originally introduced in 2020, requires that listings be submitted to the Multiple Listing Service (MLS) within one business day of any public marketing. Public marketing includes placing yard signs, posting on social media, digital ads, email blasts, and any listing that is publicly shared outside of a broker’s internal network.

This policy was established to prevent pocket listings (where properties are marketed privately without MLS exposure) and to ensure that all real estate professionals have equal access to available listings. By doing so, it helps sellers get the best price and terms by maximizing their home’s visibility.

What’s Changing?

NAR’s latest update introduces a level of flexibility for sellers, allowing limited marketing before full MLS submission. This means that, under the new policy, sellers can work with their agents to explore different marketing strategies while still adhering to the requirement of eventual MLS listing. The goal is to balance transparency and cooperation while giving sellers more control over their listing process.

These changes are effective immediately, but full enforcement will begin in September 2025. This gives real estate professionals and MLS platforms like North Texas Real Estate Information Systems (NTREIS) time to adjust and implement the new rules accordingly.

For Texas-based agents and brokers, NTREIS has adopted and enforces the Clear Cooperation Policy, ensuring compliance among its members. You can read the official NTREIS guidelines here.

How Does This Impact Texas Home Sellers?

If you’re selling a home in Texas, this policy update reinforces why working with a professional real estate agent is crucial. While limited marketing options may be available, full MLS exposure remains the best way to ensure your home is seen by the widest audience of potential buyers.

Your real estate agent ensures that your home is marketed correctly, reaches the right buyers, and meets all compliance requirements to avoid costly mistakes. Navigating policy changes can be complex, and having an agent who understands these regulations can save you time, money, and stress. Understanding IDX and Syndication: Where Do Listings Appear?

Real estate listings reach buyers through multiple platforms, but not all sites operate the same way. Here’s a breakdown of how your home’s listing gets in front of potential buyers in Texas:

• IDX (Internet Data Exchange) Websites – When a listing is submitted to the MLS, MLS offers a data feed through vendors that allows broker and agent websites to receive and display these listings. IDX enables individual real estate professionals to showcase MLS listings on their personal and brokerage websites, ensuring accurate and timely information for buyers. Zillow, Redfin, and other major platforms also receive MLS listings through IDX feeds.
• Syndication (ex: Realtor.com, Homes.com) – Some MLSs allow listings to be syndicated to third-party real estate websites which further expand exposure.

Final Thoughts: Why Working with a Real Estate Agent is Essential

Selling a home is more than just posting a listing—it requires strategy, market expertise, and compliance with ever-changing regulations. With NAR’s Clear Cooperation Policy evolving, having a professional agent on your side ensures that your home gets maximum exposure while remaining compliant with MLS rules.

An agent will guide you through pricing, marketing, negotiations, and closing, helping you maximize your sale price while minimizing stress. In Texas, where competition is high, and policies like these shape how listings are marketed, working with a real estate professional is your best move.

If you're considering selling your home and want to navigate these changes effectively, reach out today for expert guidance and a strategy tailored to your needs!

Are you ready to sell your home? Let me help you navigate the selling process smoothly and successfully. With my expertise and personalized approach, I can ensure you get the best value for your property. Don’t go it alone – contact me today to get started on the path to a successful sale!